Venture MapShop Venture Map

About the author

Built from experience.
Designed for action.

Venture Map was developed by Steven Perret, PhD, MBA. As an entrepreneur, business owner, and educator, he believes business planning should help people think more clearly, test assumptions, and make better decisions.

SP

Entrepreneur
Educator
Builder

Steven PerretPhD, MBA

A practical point of view

Business ideas become stronger when the right questions are asked in the right order.

Steven has taught entrepreneurship at the university level and worked with aspiring entrepreneurs as they developed, tested, and presented new business ideas. As a business owner, he also understands that an idea must eventually work outside the classroom, in the market, in the operation, and in the numbers.

That combination of education and practical business experience shaped Venture Map. The framework was created to organize the major parts of a business idea into a process that is thorough without becoming overwhelming.

Connect with Steven on LinkedInlinkedin.com/in/stevenperret

Why Venture Map was created

A useful plan should do more than describe an idea.

It should help the entrepreneur understand the customer, evaluate the market, explain how the business will operate, examine the financial logic, identify what must happen next, and communicate the opportunity clearly.

Venture Map brings those decisions together in one connected system. The written plan, financial model, and pitch all tell the same story.

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The goal is not to make an idea look perfect. The goal is to make it stronger.

Steven Perret

The perspective behind the process

Created at the intersection of entrepreneurship, education, and business ownership.

01

Entrepreneurship

Focused on how ideas become practical business opportunities centered on customer needs.

02

Education

Designed to make complex business planning concepts easier to understand and apply.

03

Business ownership

Grounded in the realities of customers, operations, costs, decisions, and execution.

Your idea is only the beginning

Test your idea. Strengthen your plan. Present it with confidence.

Explore the toolkit →See how Venture Map works →