A clearer path from idea to opportunity

Test your idea. Strengthen your plan. Present it with confidence.

Venture Map is a practical entrepreneurship toolkit that guides people through each step of developing a stronger business model. It turns the work into a focused plan, three-year financial model, and professional pitch.

Built for real ideasDesigned for practical useReady for classrooms and cohorts
Venture Map Financial Model welcome screen
Venture Map: A Practical Workbook for Developing, Testing, and Presenting a Business Idea by Steven Perret
5coordinated
resources

One connected process

Think clearly. Validate early. Build with confidence.

Ten practical steps move an idea through four essential stages.

The Venture Map framework showing customer value at the center and ten practical steps across four stages, concluding with the pitch
The Venture Map FrameworkCustomer value stays at the center as the idea moves from discovery to a clear plan and confident pitch. Select the image to view it full size.
01

Understand the customer

02

Evaluate the market

03

Build the operation

04

Prepare to move forward

The process produces three connected deliverables

Business Model Plan+Financial Model+Pitch Deck

Designed to meet people where they are

One framework. Many ways to put it to work.

For students and entrepreneurs

Bring a Venture Map workshop to your classroom, cohort, or program.

Request a Workshop

The entrepreneurship toolkit

Everything works together because every part tells the same story.

The workbook explains the idea in writing. The financial model tests the logic with numbers. The pitch deck communicates the opportunity to an audience.

Venture Map Financial Model Operating Statement shown on a laptop

Build and review a clear three-year financial picture.

The Venture Map Financial Model connects revenue, costs, payroll, funding, profitability, cash flow, and break-even results in one guided three-year model.

131 pagesVenture Map Workbook

Venture Map Workbook

The complete 10-step process, worksheets, checkpoints, and reference guides.

Excel modelFinancial Model

Financial Model

A formula-based, three-year model for revenue, costs, profitability, cash flow, and the point where revenue covers expenses.

Companion guidePitch Deck Guide

Pitch Deck Guide

A practical structure for turning the completed work into a clear, credible presentation.

See everything included

Already have the workbook?

Purchased the workbook through Amazon?

Complete your Venture Map Toolkit with the Financial Model, Financial Model Companion Guide, Pitch Deck Companion Guide, and Start Here Guide.

Supplemental resources only. A second copy of the workbook is not included.
Complete Your Toolkit

Choose your level of support

Start with the toolkit or build your venture with personal guidance.

Our recommended option combines every Venture Map resource with a private strategy session focused on your business idea.

Venture Map Toolkit plus a 60-minute virtual strategy session
Gold standard

Recommended · complete package + guidance

Venture Map Toolkit + Strategy Session

$189single purchase · digital toolkit · private virtual session

Get the complete Venture Map Entrepreneurship Toolkit plus a private 60-minute strategy session to apply it to your business idea.

  • All five coordinated Venture Map resources
  • One private 60-minute virtual strategy session
  • Focused guidance on your business model, financial assumptions, or pitch
  • Clear priorities and next steps for moving forward
Choose the guided package for $189 Secure checkout through Payhip. Digital files are delivered immediately; scheduling instructions are included.

Dare to venture

boldly.

Your idea is only the beginning. Venture Map helps you determine what should happen next.